Carl F. Papworth

In collaboration with Halleluja Reklam – as a part of their YES! campaign for NorrlandsOperan  – I redesigned the original logo into this new version. Finding the right weight, shape and feel of the YES!-logo was the main challenge of this project, as the “YES!” has a vastly different bouma than “NO!”, and the only reference for the characters shapes was the “N” and the “O”.
The YES!-logo is being used throughout the whole of 2016, as part of a campaign to create a more positive relationship between the opera and its sceptics.